It’s a MindShift! – KickStarter Rotation 180 Pro

| December 4, 2012

As you’ve likely heard, we now have a sister company, founded by the creators of Think Tank Photo and award winning conservation photographer, Daniel Beltrá

MindShift Gear – Outdoor Camera Bags & Photo Gear

Today, MindShift Gear launch their KickStarter project whereby you can be amongst the first on this amazing planet to get those Rotation 180 Pro straps on to your shoulders! But you’re not simply purchasing a camera bag! You’re signing up to be a part of something we hope will be amazing!

Those of you that know thinkTank know that we love what we do, we’re passionate about great gear and this is immediately evident at MindShift Gear. Be part of a movement. Engage with nature!

Head over to the KickStarter page to read about the Rotation 180 Pro and hear Doug Murdoch tell you more about MindShift Gear.


MindShift Gear: Is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet.
Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltra, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Their slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

We fired some questions across to Mike Sturm, one of the designers on the Rotation 180 Pro project – this is what he had to say.

  • What were some of the challenges you faced in creating the bag?

- There were many…Just a few here! Making the flap with a magnetic buckle that was secure, easy to operate, protective, and did not hinder the operation of the belt pack.

- Making the upper compartment of the bag load-bearing. When you rotate the belt pack out, the upper section maintains its shape, but the backpack can be easily flattened when you remove the belt pack (for stowage or transport) if required. So making the bag flexible but also incredibly sturdy.

Did you have to effectively ‘Mind Shift’ from what you do with thinkTank bags, to work on the Rotation 180 Pro?

- Yes, and No…Over the years I have worked on many projects all having a specific design goals in mind, so I have aways been able to effectively “Mind Shift” whilst working on any project we have. I Mind Shift into what it can be, no boundaries.

In terms of ‘technical’ how does the R180 rate on a scale of 1 to 10 in terms of being a technical bag.

- It’s a nine!

Please visit the KickStarter and support it if you can and please share this post!

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Category: Inside thinkTankPhoto

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Based in Melbourne, Australia, Simon manages social media for www.thinktankphoto.com You can find out more about Simon here - http://about.me/gtvone

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